We are quickly approaching the end of another year, and I thought it would be good to ponder the lessons I learned in 2009. Some of these lessons apply primarily to the Real Estate business while some apply to life in general. Without further adieu here’s my list….
1) Service means success! In most industries bad economies weed out the companies and people who don’t provide good service to their clients. When the economy is good and business is abundant many people and companies are able to glean a share of the market just by being there. The shear volume of demand allows them a certain amount of success regardless of their failure in customer service. The truth is people have an innate desire to be taken seriously, and have their needs met by someone who is out for more than just a paycheck. Good service is just good business! It’s always right to do the right thing is a good way to live, and do business.
2) Follow-up, Follow-up, Follow-up! One thing I’ve learned in sales is that you have to follow-up leads to make a sale. There have been times that I’ve left repeated messages for people who I knew could benefit from a product or service I could provide. Soon you begin to imagine your messages sitting in a pile on their desk, and you feel it’s an imposition to keep trying to make contact. Some of the best sales I’ve ever made came when I pushed through this feeling and finally made contact. Don’t give up on leads, they are the life blood of your business.
3) Attitude Matters! Many people have grown their business in 2009 in a down economy. My wife Kaye is one of them. Her business is up 27% from 2008 when the Real Estate market at large was down around 22%. How do you do that? You keep your attitude positive and keep doing the best practices that lead to success. Many people failed this year because they thought that was all the economy would allow. Don’t let the economic forecast dictate your attitude.
written by Dale Cash
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